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CASE STUDY

2022  —  2024

VISOIR —
GRAPHIC DESIGN EDITOR FOR PERSONAL BRANDING

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Role

Co-Founder & Product Designer

Type

iPhone, iPad

Contribution

Design Strategy
Market Research
User Research
Wireframing
Prototyping
User Interface Design
Interaction Design
UX Writing
Product Management
Tech Support

Recognition

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SUMMARY

We were three professionals who formed our small, self-funded, and independent indie app studio with a shared mission: to simplify personal branding on social media. We wanted to help users create a unique, but cohesive visual identity on different platforms. With full creative ownership, I designed a seamless iOS experience for iPhone and iPad, following Apple's Human Interface Guidelines. By focusing only on iOS, we were able to create an MVP — a complete graphic design and photo editor — in just five months. Apple recognized our app as 'Hot this Week' with an overall 4.8-star user rating.

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After installing the app, you're immediately directed to the templates feed, emphasizing visual content as the primary focus. This approach follows a familiar pattern, allowing users to understand the app intuitively through experience. Users can start from scratch, use toughtfully curated templates, or explore an interactive tutorial, but this is entirely optional.

If you're starting a podcast, for instance, you'll need a cover for Spotify, a thumbnail for YouTube, and sometimes even more. Visoir provides carefully curated styles for branding sets, ensuring consistency for better brand recognition.

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We prioritized making mobile editing easy yet powerful, meeting the high demands of the market for rich functionalities. Every template were designed using our own editor. As designers often call 'eating your own dog food.'

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If you know what you want, pick a format, and get an instant preview. Visoir supports social media, ads, e-commerce, and various ratio sizes.

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Mobile editing can be overwhelming for some. Receive helpful tips and tricks for crafting stunning designs.

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Based in Spain. Working remotely.

Get in touch via WhatsApp

Available for work. Let's discuss.

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