CASE STUDY
2022 — 2024
Role
Co-Founder & Product Designer
Type
iPhone, iPad
Contribution
Design Strategy
Market Research
User Research
Wireframing
Prototyping
User Interface Design
Interaction Design
UX Writing
Product Management
Tech Support
Recognition
SUMMARY
We were three professionals who formed our small, self-funded, and independent indie app studio with a shared mission: to simplify personal branding on social media. We wanted to help users create a unique, but cohesive visual identity on different platforms. With full creative ownership, I designed a seamless iOS experience for iPhone and iPad, following Apple's Human Interface Guidelines. By focusing only on iOS, we were able to create an MVP — a complete graphic design and photo editor — in just five months. Apple recognized our app as 'Hot this Week' with an overall 4.8-star user rating.
TEMPLATES FEED —
NO DISTRACTIONS. FOCUS ON VISUAL CONTENT. CUSTOM GRID FOR EACH CATEGORY
After installing the app, you're immediately directed to the templates feed, emphasizing visual content as the primary focus. This approach follows a familiar pattern, allowing users to understand the app intuitively through experience. Users can start from scratch, use toughtfully curated templates, or explore an interactive tutorial, but this is entirely optional.
COLLECTIONS —
CREATE A CONSISTENT STYLE FOR YOUR PERSONAL BRAND ACROSS MULTIPLE PLATFORMS
If you're starting a podcast, for instance, you'll need a cover for Spotify, a thumbnail for YouTube, and sometimes even more. Visoir provides carefully curated styles for branding sets, ensuring consistency for better brand recognition.
GRAPHIC EDITOR —
FONTS, COLOR PALETTES, SHAPES, LAYERS... WHATEVER YOU NEED, WE'VE GOT YOU COVERED
We prioritized making mobile editing easy yet powerful, meeting the high demands of the market for rich functionalities. Every template were designed using our own editor. As designers often call 'eating your own dog food.'
START FROM SCRATCH —
CHOOSE A BLANK CANVAS, A PHOTO, OR USE OUR AI MAGIC TOOL TO REMOVE BACKGROUND
If you know what you want, pick a format, and get an instant preview. Visoir supports social media, ads, e-commerce, and various ratio sizes.
INTERACTIVE TUTORIALS —
LEARN WITH A STEP-BY-STEP WALKTHROUGH OR WATCH HOW-TO VIDEO STORIES
Mobile editing can be overwhelming for some. Receive helpful tips and tricks for crafting stunning designs.
Based in Spain. Working remotely.
Get in touch via WhatsApp
Available for work. Let's discuss.